ICFF 2019 Booth 2811 - Designed for Scandinavian Spaces. The booth concept was “Spaces for Collaboration”. A series of spaces allow for different forms of collaboration to occur in the workplace, stepping away from the traditional desk and into a new way of working. Scandinavian Spaces wanted to showcase new pieces from their Swedish partner brands and create a coherent brand identity for their inaugural ICFF booth. I developed a colour palette through natural tones that created a Scandinavian aesthetic without cliches - Forest Greens, Deep Lake and Ice Blues, Skin Pink and Soft Terracottas as found in many of Stockholms historic building facades. The booth layout includes integrated storage and display areas, including a custom-built staff desk that can be flat-packed and reused for future exhibitions. Space planning, colour selection, furniture selection, moss wall design, and booth desk by Francesca Sykes.
Thank you to Scandinavian Spaces, Materia, Bla Station and Nordgrona for being wonderful collaborators.